Social Media - Versus! (Pizza Hut vs T-Mobile)

As social media is becoming more omnipresent, businesses are learning that it's a powerful tool for building their brand.  I wanted to bring to your attention two companies that are excelling with their social media programs, and highlight how different (but effective) they are.

The first company is Pizza Hut.  They take a someone novel approach in their marketing by being overtly goofy and weird. They have a heavy focus on twitter, spending most of the time making quirky jokes, but they always manage to sneak the brand in there.

Images Copyright Pizza Hut

This does well to capture the attention of younger people, or even just people with well developed humor glands.  The quirky jokes and occasional announcements are enough to keep people following them and reminding them that there is a pizza place that will feed them and make them laugh.

T-Mobile takes a very different approach, but it's no less effective. They use facebook and twitter to help build a community.  They use social events to keep people active and focused on the t-mobile brand, increasing consumer good will at the same time.

Images Copyright T-Mobile

Of course, they also use these feeds to announce new products, which is great news for the people who follow them (especially young people).

These two companies are just an example of what you can do with social media to improve your business.  It's definitely an exciting time to be an advertiser.